Brand

The Simbila logo and brand

Logo, colours and rules of use for partners, the press and integrations. Download the logo in the format you need and use it by the rules below.

Download everything (ZIP) Need another format? Write to info@simbila.com
Simbila

Concept

An S with a full stop

The white S in an amber frame has been our mark from the start. It now has a shape of its own: one continuous stroke, the way an invoice travels from being issued to being paid, and a separate dot at the top right.

The dot is the payment that arrived, the moment the invoice needs no more attention. The same dot sits above both i's of the wordmark.

Invoicing, done.

Logo

Variants to download

The primary logo is the horizontal one on a light background. On a dark background use the white wordmark, on an amber area the inverse variant.

Primary · light background
Primary · light background SVG PNG
Dark background
Dark background SVG PNG
Amber background
Amber background SVG PNG
Mark (icon)
Mark (icon) SVG PNG
Mark, inverse
Mark, inverse SVG PNG
Wordmark
Wordmark SVG PNG

Clear space

Keep free space around the logo at least the size of the dot. No text, edge or other logo enters it.

Minimum size

The mark alone from 16 px, the horizontal logo from 88 px wide. In print, the mark from 6 mm.

Construction

Built on a grid

The mark sits on a 100 × 100 grid. The S is drawn over two equal ellipses, the dot is as wide as the stroke and the frame is rounded by 23 %. The stroke is shifted 1.5 units to the left so the dot does not weigh the mark down.

100 dot ⌀ 13,5 stroke 13,5 ellipse 15,5 × 13 corner r 23

Colour

Palette

Amber is a signal, not a background: use it sparingly, for what matters most.

Amber Mark, surfaces, icons #E27A00 · RGB 226 122 0
Amber 700 Amber text and buttons with white text #A55900 · RGB 165 89 0
Espresso Dark surfaces #3D200A · RGB 61 32 10
Terracotta Illustrations and accents #C5967C · RGB 197 150 124
Paper Background #FAF8F5 · RGB 250 248 245
Ink Text and wordmark #1F1A16 · RGB 31 26 22

Type

Typography

simbila

Wordmark

Outfit Bold, lower case, tracking −3 %. It is outlined in the logo, so you do not need the font to use it.

Aa Čč 0123 456,78

Text

Inter for the website and print, the device's system font in the app.

Rules

What not to do with the logo

Do not stretch it.
Do not recolour it outside the palette.
Do not move or remove the dot.
Do not rotate it or add shadows and effects.